SEO vs Google Ads
You've got budget. The question is: where does it make the biggest impact? SEO and PPC serve different purposes — and the answer depends on your timeline and goals.
SEO (Search Engine Optimisation)
Pros
Traffic that compounds over time — no ongoing cost per click
Builds lasting brand authority
Highest intent traffic available
Works while you sleep once rankings are established
Long-term ROI far exceeds PPC
Cons
Takes 3–9 months to see significant results
Requires ongoing content and technical investment
Algorithm changes can affect rankings
Google/Meta Ads (PPC)
Pros
Traffic from day one
Precise targeting control
Easy to test and iterate quickly
Predictable cost per lead when optimised
Cons
Stop paying — traffic stops instantly
Cost per click increases as competition grows
Requires ongoing management and budget
Less trusted than organic results by many buyers
The Honest Verdict
The real answer? Both — sequenced correctly. Use PPC for immediate leads while SEO builds. Once SEO kicks in, PPC becomes optional. Businesses that only run ads are renting visibility. SEO builds an asset.
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