How Much Does Social Media Management Cost?
Social media management is one of the most commoditised services in digital marketing — and one of the most misunderstood. Here's what you actually get at each price point.
What You Actually Get at Each Price Point
No spin — just an honest breakdown of what the market delivers at different levels.
Basic Posting Service
Best for: Keeping a presence — not for growing an audience or generating leads
3–5 posts per week
Stock imagery and basic captions
No strategy, no engagement management
Strategy + Creation
Best for: Businesses wanting social to actually contribute to revenue
Content strategy aligned to business goals
Original graphics and copywriting
Community management and engagement
Monthly analytics review
Full Growth Management
Best for: Brands for whom social is a primary acquisition channel
Video content production
Influencer and partnership outreach
Paid social integration
Platform-specific growth strategies
Revenue attribution from social traffic
Red Flags to Watch For
These are the warning signs that an agency or freelancer is about to waste your money.
Guaranteed follower numbers (often bots)
No content approval process — they post without your review
One-size-fits-all content across all platforms
Reporting on followers and likes — not leads and revenue
No understanding of your industry or audience
The Real Question
Social media's job is to build trust and drive traffic. If your social media manager can't explain how a post connects to a business outcome — it's decoration, not marketing.
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